Boeing — Julie Regimand

Boeing Flypaper 1.0

American manufacturing companies, like Boeing, are losing engineers to Silicon Valley, so we set out to highlight the creativity in a company that believes when you combine art and science, you build something better. Since creativity isn’t a skill typically associated with engineering, we needed to find a tangible way to demonstrate its significance. As a result, Boeing Flypaper was born.

How do you rekindle the wonder of flight in young people and inspire them to design planes? You get them to actually make one. Our media solution was a series of beautiful, foldable posters that asked engineers to create something tangible—a paper airplane.

Each design used a Pantone color palate printed with cold foil. The colors vibrant, and using cold foil simulated the metal properties of a plane and benefitted the aerodynamics in each design.

Boeing Flypaper changed the perception of aerospace engineering. The visual nature of the posters gave tangible value to creativity in engineering using something all can recognize, and the digital world can’t duplicate. The posters were displayed and sold in Boeing Stores around the U.S., used in Chicago Public Schools as a summer program for pre-engineering and creativity sessions.