Jeep Borderless Campaign
“Borderless” campaign explores three of the planet’s most conflicted political borders and features the GPS coordinates of two points on the opposite sides of the confine.
When looked at them from a JEEP-minded perspective, these areas lose their controversial political connotation and appear for what they simply used to be: a natural landscape made to be enjoyed in a borderless JEEP adventure.
This campaign launched internationally as OOH and consumer publications.
Award
Cannes Lion International Festival of Creativity 2019
Shortlist Outdoor
Shortlist Print & Publishing