Museum of Contemporary Art Chicago 1979 Pop-Up
As part of a new promotional campaign, the MCA with FCB Chicago set- up a free pop-up exhibition called “1979: The Year That Changed Everything” at 1330 N Milwaukee Avenue on Saturday, April 7 from 10am to 5pm and Sunday, April 8 from noon to 5pm. The experience draws inspiration from the MCA exhibition “Howardena Pindell: What Remains to be Seen,” which presents a retrospective of the artist's work, including pieces that she made after being involved in a life-changing car accident in 1979.
“1979: The Year That Changed Everything” explores the final days of the ’70s, allowing visitors to experience the art, music and fashion of the era. Guests can flip through comics and magazines from the ’70s, hear the sounds of the era at a Walkman listening station and play retro arcade games such as Space Invaders. The pop-up distributed complimentary T-shirts emblazoned with quotes from Howardena Pindell.
Visitors to the pop-up received a special offer to visit the Howardena Pindell exhibition at the MCA for the cost of the museum's admission price circa 1979.