Radio Flyer Adventure Travel

Radio Flyer 100th Year Anniversary: Adventure Travel Agency

To celebrate “100 years of imagination on wheels”, Radio Flyer is opening the first-ever travel agency for kids!

To celebrate the centennial, we designed a place where no adventure was off-limits: Radio Flyer Adventure Travel, the world’s first travel agency for the imagination. This travel agency was designed to spark kid's’ imaginations, encourage creativity and take them to their dream adventures. Whether they wanted to go syrup surfing on Flipping Pancake Island or frolic with four-legged friends on Mount Puppy. Kids were encouraged to create their own adventures. Our job was to get them there. Like all travel agencies, the travel agency for the imagination and travel posters, brochures, passport services, postcards and the travel essentials designed to bring kids’ imaginations to life. Of course we helped arrange the all the transportation!

Every child went home with their own travel poster, passport, travel-stamps sticker sheet, keepsake t-shirts and brochure with map of fun details and things to know about the destination and life-saving travel essentials. Every detail and craft went into experience right down to the travel-size essentials created for each destination: Dragon’s Butt Kingdom, you will definitely need Dragon Drool Defense sunscreen, Rabid Monster Repellant insect repellent and Beast Barf Blaster hand sanitizer.

The one-day event hosted over 300 children and parents.

The goal was a well crafted, tear-free world of imagination for Radio Flyer’s 100-year celebration and the travel agency gained significant press coverage including ABC, NBC, CBS, Chicago Business Journal and several parenting blogs.