Valspar & Enchroma: Color For All
Valspar, a company deeply rooted in color, believes that everyone deserves to see and appreciate the experience that color brings to life. Most people don't know what it's like to live in a muted world. We're dedicated to making a change for the better and igniting a conversation around the impact of color.
The brand and FCB Chicago are enabling those who suffer from colorblindness to see color for the first time with the help of EnChroma, a company that has developed glasses which employ high-tech optics to separate and enhance to allow colorblind people to finally see the spectrum of color.
The includes a film, social #colorforall, which encourages those with colorblindness to submit their own stories - and to carry out the idea on a broader scale, Valspar provided EnChroma glasses to visitors at The Museum of Contemporary Art in Chicago to enable them to experience the artwork to its fullest.
2015 Cannes Lions International Festival of Creativity
Shortlist Direct, Social Audience in a Direct Marketing Campaign
Shortlist Direct, Corporate Image & Information
Shortlist Direct Targeted Ambient Media: Small Scale
Shortlist PR Other Consumer Products
Shortlist Promo & Activation Use of Social Audience in a Promotional Campaign
2015 One Show
Silver Pencil: Public Relations
3 Merits: Consumer Collateral
2016 D&AD
Yellow Pencil: Creative B2C Campaign - Low Budget - Under 60k